A client in my current Beta Program just put together an awesome program but because this is her first real program she’s questioning a few things? So during our latest Q&A call, she asked me if she should offer her newest program as a beta program?
Her program is simple and effective. She does for clients what they’re unable to do for themselves. More importantly, she’s more than capable of delivering the service and, no matter what, her clients will be better off after working with her.
Given the circumstance, I said yes. I also explained why and gave her some other options.
It’s a really great question and the inspiration behind this blog post.
If you’re wondering what a beta program is all about and if you should do one, then keep reading.
The word beta is pretty common in the tech world but it can also apply to smaller service based businesses, whether you’re starting from scratch or you’ve been in the game 10+ years.
The word beta, is really a disclaimer that says, “we’re still figuring shit out and we can’t figure this out without you.”
Because here’s the thing, live interaction provides the best data and feedback. This information can tell you a lot, such as how best to market the program and what features to keep, replace, or eliminate. Basically, it can provide answers for anything you’re genius mind questions.
It also creates accountability and the motivation to keep going because someone else is counting on you to deliver on your promises. #nopressure
You’re no longer daydreaming or talking about what you wish you could do. You’re in action building something that matters.
So what’s the difference between a regular program and a beta program?
Very little! They’re both programs. Beta simply implies that things are still evolving and may have a few kinks from time to time. However this can also be true for a program that doesn’t come with a disclaimer.
Businesses across all industries are always looking for ways to improve upon something they’ve already created. They do it because they’re curious, because innovation is exciting and to stay competitive.
Launching a beta program may be a good idea for you if you’re new in business or you just want to try something new or different in your existing business. The disclaimer can relieve a lot of the self imposed pressure and stress that comes with creating something that’s near and dear to your heart.
More than anything running a beta program is a mindset. Nothing more and nothing less. And to run a successful beta program, here are the 3 most important mindsets to have:
- Take this endeavor seriously. Give it your best. Running a beta program removes a lot of self imposed pressure. You can give yourself the liberty to play, figure things out and openly admit that you may not know everything… just yet.
Truthfully, you’ll never know everything.
Somewhere in our lives, we’ve been conditioned to believe that being a professional, the boss, an authority or just an adult means that we know a lot… or at the very least what we’re taking about.
This conditioning is ego based, so let it go. Right now it’s not serving you.
A lot is riding on this. You could have an amazing program on your hand. You could get testimonials. You could have beta clients that remain with you when you finish beta testing. They could even remain loyal clients for years. You could open yourself up to unimaginable opportunities. Anything and everything is possible.
- Be curious. Be open minded. Be observant.
The outcome just might surprise you.
When Viagra was first created, the intention was to treat high blood pressure and angina; a type of heart disease. During clinical trials; basically a beta test, they were disappointed because they weren't getting the results they hoped for. However, they noticed an increase in the number of erections many of the trial participants were experiencing.
An erection is a luxury some men with high blood pressure and certain types of heart disease have difficulty experiencing for a number of reasons.
If Pfizer was solely committed to creating a high blood pressure medicine they never would have noticed this new opportunity. Instead of marketing for high blood pressure, they decided to market the drug for erectile disfunction. It was a more lucrative option. Erectile disfunction was a growing problem and competition wasn’t as stiff as the market for high blood pressure. Pun fully intended.
Point is you never really know what you’re going to end up with. Have an intention but don’t be committed to a particular outcome.
I love helping my clients uncover hidden potential in their endeavors. It’s surprising for all of us. I love surprises, especially when anything and everything is possible.
And as I’m in the midst of my own Beta Program, I’m constantly sparked by something new and interesting. In this program I cover everything teach my Private One-on-One clients. However, I’m testing what it’s like to deliver everything to a group, while incorporating training videos, and having a rolling enrollment. It's fun observing what happens as I add new variables to the equation. (Yes, I’m a closeted math and science geek.) I’m just giddy with excitement.
- Have a sense of humor. Adopt one if you have to. Find ways to enjoy the process by creating space for laughter.
In business, there’s plenty to cry about.
Laughter is both an art and a choice.
So laugh. Laugh till it hurts. Laugh till your eyes water and you’re literally rolling on the floor gasping for air. ROTFL had to have come from somewhere!
Laugh at yourself.
Laugh at the absurdity of life around you.
Laugh at your ego.
Laugh at your haters.
Laugh because you have way more supporters than you know.
Laugh because you’re actually turning your dream into a reality.
Laugh because you might actually be crazy.
Just laugh and keep and going.
And when it's all over, go ahead and laugh at your growing bank account.